Tonton keeps adult with today’s users
December 12, 2017 - tonton
TO turn a tip localised video party height for a best and latest programmes, and disdainful live events, tonton is leveraging on a vital over-the-top (OTT) partnerships.
They embody iflix (international content), dimsum (Chinese and Asian content) and Eros Now (Bollywood and Indian content), that facilities product bundling, calm integration, one search, as good as cross-marketing, charity urban, Chinese, Korean, Thai and Bollywood cinema and shows.
Media Prima Bhd Television Networks executive (tonton, chartering and merchandising) Airin Zainul pronounced a enlargement was unavoidable now that tonton had 7.55 million purebred users.
“These days, it’s not about being fearful of operative with partners who competence traditionally seemed like competitors.
“In this digital age, a collaborations are all about violation down barriers to keep adult with a direct of today’s users,” she pronounced during tonton’s #RatedXtra Party to announce a enlargement for subsequent year, hold in Kuala Lumpur recently.
At a event, tonton ubiquitous manager Ben Jern Loh announced other plans, such as a Smart TV platform, that authorised tonton’s enlargement into a vital room.
Once operational, it will concede users to watch tonton on a latest models of LG, Samsung and Panasonic televisions.
Currently in growth is tonton’s Android radio handling system. Both will be done accessible subsequent month.
In a initial of entertain of subsequent year, tonton will be a initial OTT provider in a segment to deliver Camment, a record that allows users to correlate with other tonton users, who are connected to their amicable circles, regulating voice and video.
“Gone are a days of streaming your favourite shows of Live TV on tonton all alone,” pronounced Loh.
“The record allows for intelligent amicable selling where brands can partner with a height to publicize calm formed on a communication between (tonton) users by voice approval technology.”
Also announced was tonton’s hum executive vlog called “xtra”, where users can locate party news and gossips.
“We aim to yield digital calm that engages consumers and keeps adult with a high standards that we’ve benchmarked ourselves against, so that tonton will say a standing as a No. 1 OTT height in Malaysia and soon, in a region,” combined Airin.
A partnership was also hermetic with Telekom Malaysia Bhd where giveaway tonton VIP subscription package will be accessible for subscribers of Aneka, Ruby and Jumbo packs of HyppTV commencement subsequent year.
Digi Video Freedom, a partnership between Digi and tonton will concede Digi subscribers to get a monthly tonton VIP subscription and an additional 5GB of information for only RM5 a month.
Present during a eventuality were Media Prima Bhd organisation handling executive Datuk Kamal Khalid and Media Prima Television Networks arch executive officer (CEO) Johan Ishak and Primeworks Studios CEO Datuk Ahmad Izham Omar.