tonton and JinnyboyTV entrance film By MY Side this Malaysia Day
September 14, 2017 - tonton
Media Prima’s video streaming service, tonton will be releasing a initial strange movie, By MY Side produced and destined by Malaysia’s tip YouTuber JinnyboyTV on a china shade starting Malaysia Day.
The 75-minute film is a coming-of-age story of Faye (Marianne Tan of a Ola Bola fame) who is about to embark on a new life journey, going to college with her initial adore Ben (played by Brandon Ho), usually to find him formulation to leave a nation to investigate overseas. The film is targeted to younger assembly generally a Millennials as a whole tract revolves on a standard day-to-day practice of a college tyro who contingency figure out how to save her attribute with Ben or understanding with a approaching prolonged stretch intrigue and cope with being alone.
The news comes within a same week after Media Prima announced a new offerings of Outdoor Channel to a users.
Airin Zainul, executive of tonton and chartering and merchandising during Media Prima Television Networks (MPTN) pronounced a film recover is a initial tonton strange film to be rolled out given a subscription tier tonton VIP was launched final year. “tonton has done good swell over a past year with enlargement into Singapore and Brunei while beefing adult a video library to over 30,000 hours of a best Malaysian dramas, TV shows and movies. Today outlines another miracle as we are introducing a possess strange movie,” Zainul said, adding that it’s now targeting to launch tonton into one some-more informal country in 4Q 2017.
A+M has reached out to Media Prima for some-more sum on a new targeted market.
Zainul combined a film could potentially hoard aloft assembly strech given that this is also tonton’s initial film partnership with a tip YouTube “sensation” JinnyboyTV. It facilities cameo appearances of other Malaysian YouTube stars such as Jared Lim, Ernest Ng, Dennis Yin, Shawn Lee, Joseph Germani, Jenn Chia, Luqman Podolski, Mark O’Dea and tonton’s Chinese ambassadors, Thomas and Jack. Supporting expel includes Nadia Nash, Arwind Kumar, Adam Shamil, Maggy Wong, Josephine Yap, with a special guest coming by Joanne Kam.
Zainul combined a actors have a sum strech of over 2 million supporters opposite Instagram (687,000), Facebook (604,000) and YouTube (879,000). “We conducted a movie’s promotional debate during college campuses final week and with an ‘overwhelming’ response, we knew a cinema recover will do probity to a film. Usually, tonton gets to offer cinema or underline films many months or even a year after they premiere. However, with By MY Side, tonton is approaching to underline a film immediately after a cinema schedule,” he said.
Campus tours are also partial of a film promotions, that involved social media and digital calm believe pity sessions by endowment winning JinnyboyTV founders Jin Lim and Reuben Kang. In addition, there was a ten-minute film preview event and a accommodate and hail event with a cast.
“Another and about this film going to a cinemas is a additional income channel and activation hold points to go on-ground and strech out to opposite sets of audiences – those who might have not gifted calm by tonton before,” explained Zainul. While a film is featured in cinemas, tonton VIPs will get initial palm entrance to behind a scenes, previews, a making-of video and loads of other goodies usually accessible exclusively on tonton.
The film premieres during internal TGV cinemas national on 16 Sep 2017, and will shortly be showcased in Brunei.