Ooyala Survey: 4 in 5 Indonesia Media Executives See Room to Improve Media Operations
December 8, 2017 - tonton
JAKARTA, Indonesia: A new check by Ooyala, a heading provider of program and services that facilitate a complexity of producing, streaming and monetising video, suggested that 4 in 5 media executives trust that their media operations were usually rather fit and have intensity for improvement.
More than half of a respondents were companies in Indonesia charity VOD (video-on-demand) services and concerned in Production and Linear TV broadcasting.
The check that was conducted in Oct during Ooyala’s Media Logistics Forum in Jakarta serve suggested that a many common operation inefficiencies for media companies were away systems (19%), tellurian blunder and duplication of tasks (16%), bad communication (11%) and over faith on emails, spreadsheets and common papers (11%).
These formula mirrored a responses collected from some-more than 450 respondents that attended 21 other Ooyala Media Logistics Forums opposite a creation including New York, Paris, London, Madrid, Berlin, Sydney and Singapore.
Bea Alonso, Ooyala’s Business Development Director for Media Logistics in Asia Pacific and Japan, said, “The media landscape is elaborating fast and a expostulate for media companies to beget calm during a faster rate is strong. Companies will find a increasingly pithy direct of consumers tough to shoulder if they are concurrently struggling with their workflows and operations.”
To assistance urge efficiency, respondents trust improvements in workflow government (23%), formation of opposite business functions with media operations (18%), and improved tie of operational silos (16%) will be key.
Tried and tested indication — with Media Prima Digital in Malaysia
At a Media Logistics Forum, Ooyala common a story of how Media Prima Digital, one of Malaysia’s heading integrated media companies, managed to urge a operational efficiencies.
Media Prima Digital’s tonton service, a series one VOD use in Malaysia with 7.1 million users, houses a vast library of internal and general calm for consumers in Malaysia and has started to enhance a footprint in a segment with launches in Singapore and Brunei. Ooyala is powering a tonton use with opposite monetisation options and assembly analytics, to assistance expostulate income and enhance a audience.
The association faced hurdles in handling formidable mandate for tonton, including a need to monetise it around an ad-funded as good as subscription model. They indispensable a resolution that would digest a time to value and yield them with a transparent bargain of a cost of ownership.
Furthermore, due to Media Prima’s rarely diversified calm offering, a association had specific mandate associated to geolocations, licensing, kingship agreements and other business processes and necessitated a height to understanding with a nuances.
To overcome these challenges, Media Prima started to use Ooyala Flex for fit metadata estimate that reduces 80% of a time invested into difficult primer metadata entrance work, including import of programme and report information from their promote systems and disdainful calm curation. Metadata has also supposing Media Prima with profitable insights to urge patron experiences.
“The partnership with Ooyala has helped Media Prima Digital make vital decisions about content, promotion and a altogether business. As we enhance a tonton business in a region, time to marketplace and operational potency are pivotal to a success in pushing revenue. Ooyala Flex’s horde of advantages from time and cost savings, improving operational efficiencies, to staff influence and assembly satisfaction, are really assisting us to grasp a business and operational goals.” pronounced Mohamad Rezwan Khalil Azmi, Media Prima Berhad’s General Manager for IT Infrastructure and Digital Media Platform.
Alongside Media Prima Digital, a Media Logistics Forum featured other companies that have utilized Ooyala Flex from syndication, pre-production and commissioning to linear playout and VOD, like Sky Sports and Smoke and Mirrors in a UK.