Media Prima TV brings tonton to Singapore
April 28, 2017 - tonton
KUALA LUMPUR: Media Prima Television Networks (MPTN), a radio section of listed Media Prima Bhd, is venturing into Singapore by a vital partnership with Singapore Telecommunications Ltd (Singtel) to move a over-the-top (OTT) streaming use called tonton there. This is tonton’s initial unfamiliar venture.
Both tonton and Singtel sealed a vital selling partnership agreement on a sidelines of Apos 2017 in Bali yesterday, where tonton will be charity on Singtel’s Cast OTT video portal app during special rates exclusively for Singtel business starting subsequent month.
“We have been operative to demeanour during fit ways to make tonton accessible outward of Malaysia and a initial partnership we have is with Singtel, that is a placement partner for Singapore,” MPTN arch executive officer Datuk Kamal Khalid told The Edge Financial Daily.
“Hopefully once this stabilises and we flog off this partnership with Singtel, a subsequent step is to demeanour during other countries around a segment to see if we can forge identical partnerships to several other markets,” he said.
Kamal pronounced a association has identified several intensity collaborations, though “they are not utterly as distant along as with Singtel”.
“We are carefree of announcing maybe another one shortly before finish of a year,” he added.
When it was launched in Aug 2010, tonton was a initial internal video portal in Malaysia. Last year, it enclosed a subscription income indication for a relauched tonton video-on-demand services.
Today, tonton has a bottom of 6.8 million users.
In a matter yesterday, Singtel handling executive of home, consumer Singapore Goh Seow Eng said: “OTT calm plays a vital purpose in a plan to bond with business and we are always looking to prove their different observation needs by delivering some-more on-the-go reward calm to their mixed devices.”
“With tonton on a renouned OTT height CAST, we are charity over 25,000 hours of top-rated Malay-language party to a Malay customers,” he added.
“Our aim is to grow tonton both locally and internationally. Locally, we essay to ascent tonton services and offerings in sequence to give high value for income to a users,” pronounced Kamal.
“Internationally, we wish to enhance a code and a calm strech in sequence to support to a needs of a fans who reside outward of Malaysia while assisting share a internal calm to a world,” he added.