Media Prima narrows net loss; 1Q income rises 3.1% to RM280.7mil
May 24, 2018 - tonton
- Achieved a 98% boost in income from a digital segment
- In commerce, income from CJ Wow Shop increasing by 58.8% to RM44 million
MEDIA Prima Bhd, a Malaysian integrated media group, accessible aloft digital advertising, digital calm and commerce income for a 3 months finished Mar 31, 2018 (1QFY18), that incited a organisation to certain gain before interest, taxes, debasement and amortisation (Ebitda) of RM2.2 million, squeezing detriment after taxation (LAT) by 44% for a 3 months.
The organisation – that cleared-off vital well-developed equipment final year to start 2018 on a purify line-up – pronounced a certain formula simulate a swell of a mutation efforts (Odyssey) to turn Malaysia’s heading digital-first calm and commerce company.
They embody formulating some-more digital calm and applications, capitalising on egghead properties and sale of calm to new markets. These initiatives have begun to interpret to domain enhancements in 1QFY18.
Revenue increasing by 3.1% to RM280.7 million in 1Q FY18 from RM272.2 million in a analogous duration (1QFY17). The organisation accessible a reduce LAT of RM23 million for a 3 months opposite a LAT of RM41.4 million in 1QFY17.
Media Prima – that now ranks third in digital strech in Malaysia – achieved a 98% boost in income from a digital shred in 1QFY18. This was due to aloft digital promotion gain from Rev Asia Holdings, one of Southeast Asia’s largest digital media companies acquired by a organisation in Aug final year, that contributed 47% to Media Prima Digital’s revenue.
In commerce, income from CJ Wow Shop increasing by 58.8% to RM44 million from RM27.7 million in 1Q FY17. The home selling business grew a patron bottom by 19.8% to a sum of 771,300 shoppers in a duration underneath review. This shred is approaching to mangle even in 2019.
Media Prima Television Network’s (MPTN) tonton stays Malaysia’s tip online video streaming use with a sum array of purebred users increasing by 2.6% to 7.8 million in a 3 months. The over-the-top platform, that is also accessible in Brunei and Singapore, continues to grow by 18,000 users weekly.
The New Straits Times Press (Malaysia) Bhd (NSTP) has benefitted from a group’s digital-first strategies by focusing a efforts on digital publishing.
According to Google Analytics, Harian Metro’s website accessible some-more than 8.6 million monthly normal singular visitors for a initial 3 months this year, progressing a position as a array one website for news and information in Malaysia.
BH’s (Berita Harian) website ranked second with a sum of 6.1 million monthly normal singular visitors for 1QFY18.
The group’s initiatives final year have authorised Media Prima to start a new financial year on a stronger footing. The improved financial opening for a 3 months showed that a mutation efforts have started to bear fruit.
Traditional media continued to broach estimable formula to a group. Media Prima Radio Networks (MPRN) accessible a 20% income boost in 1QFY18 due to aloft promotion revenue.
Out-of-Home advertising, represented by Big Tree, increasing income by 4% opposite a analogous duration due to aloft produce from digital sites. Big Tree is seeking to raise a footprint opposite a region.
In television, Media Prima confirmed a widespread position in Malaysia. MPTN – that reaches an normal of 9.6 million Malaysians daily – aims to boost a assembly marketplace share from 34% to 40% in 2018.
Its annual TV3 song awards show, Anugerah Juara Lagu’s 32nd book (AJL32), grabbed a courtesy of 6.1 million viewers (56.3% of radio viewership share), an boost from 6 million final year. tonton saw a 121% boost to 350,000 viewers examination AJL32 on a video streaming height compared to final year. The awards uncover garnered a sum of 50.0 million views on TV3’s central YouTube channel.
Primeworks Studios (PWS), Media Prima’s calm origination arm, partnered with AirAsia to broach M.A.T.A. Spy Jet, an Airbus A320 embellished out with Ejen Ali characters. The charcterised array is now accessible in some-more than 45 countries and on in-flight party services.
PWS sealed a partnership with The RightsXchange Limited, a height that connects calm to general buyers, in an bid to strech to some-more markets.
Media Prima stretched a ability to gain on a assembly by Gegaria Fest 2018, Malaysia’s initial integrated digital-centric on-ground lifestyle and party event. The festival, that was hold in 7 venues opposite a republic between Jan to Apr this year, drew over 220,000 visitors and a digital strech of over 6.8 million views on Facebook Live.
The success of Gegaria Fest 2018 demonstrates Media Prima’s strength in enchanting with large audiences and a ability to effectively strap a synergies between normal and digital media.
Media Prima believes a Odyssey actions have and will continue to expostulate corporate recovery. Going forward, a organisation will accelerate income generating initiatives by maximising a core resources while diversifying into new income streams.
The organisation will also demeanour out for acquisitions, corner ventures and/or vital partnerships, with an aim to raise long-term shareholder value.
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