Media Executives In Thailand Identify Automation and Improved Workflow Management To Enhance Operations

January 24, 2018 - tonton

BANGKOK, Jan. 24, 2018 /PRNewswire/ — Ooyala, a heading provider of program and services that facilitate a complexity of producing, streaming and monetising video recently conducted a check during a Media Logistics Forum in Bangkok, that was attended by 90 attention executives from Thailand’s colourful promote and media industry. According to 7 in 10 (69%) respondents their media operations are usually minimally fit or not fit during all. Particularly, 25% of respondents highlighted a need to automate their whole operational value chain.

Bea Alonso, Ooyala’s Business Development Director for Media Logistics in Asia Pacific and Japan, said, “To keep adult with a consumer’s omnivorous enterprise for video calm today, broadcasters and media companies need to streamline their processes to change consumer direct and prolongation efficiencies. It is no longer prolific to boost primer resources; we have to precedence record and make it work for us.”

Additionally, 24% of executives pronounced that an alleviation in workflow government was constituent in upgrading stream operations, while 23% indicated that there was a need for some business functions to confederate with media operations.

Amongst other findings, tellurian blunder and duplication of activity were cited by 25% of respondents as a culprits for these media operations inefficiencies.

“Human blunder and duplication of activity is some-more than mostly preventable. If we can strike these out, additional resources can be channelled into other artistic and value adding tasks,” Alonso added. “Automation, as identified in a poll, can assistance media companies optimise operations.”

The check responses in Thailand are unchanging with a tellurian formula performed from some-more than 600 respondents opposite identical events in 23 other cities worldwide.

Automation and improved workflow management: a media association in Malaysia

At a Media Logistics Forum, Ooyala common a story of how Media Prima Digital, one of Malaysia’s heading integrated media companies, managed to urge a operational efficiencies.

Media Prima Digital’s tonton service, a series one VOD use in Malaysia with 7.1 million users, houses a vast library of internal and general calm for consumers in Malaysia and has started to enhance a footprint in a segment with launches in Singapore and Brunei. Ooyala is powering a tonton use with opposite monetisation options and assembly analytics, to assistance expostulate income and enhance a audience. 

The association faced hurdles in handling formidable mandate for tonton, including a need to monetise it around an ad-funded as good as subscription model. They indispensable a resolution that would digest a time to value and yield them with a transparent bargain of a cost of ownership.

Furthermore, due to Media Prima’s rarely diversified calm offering, a association had specific mandate associated to geolocations, licensing, kingship agreements and other business processes and necessitated a height to understanding with a nuances.

To overcome these challenges, Media Prima started to use Ooyala Flex for fit metadata estimate that reduces 80% of a time invested into difficult primer metadata entrance work, including import of programme and report information from their promote systems and disdainful calm curation. Metadata has also supposing Media Prima with profitable insights to urge patron experiences.

“The partnership with Ooyala has helped Media Prima Digital make vital decisions about content, promotion and a altogether business. As we enhance a tonton business in a region, time to marketplace and operational potency are pivotal to a success in pushing revenue. Ooyala Flex’s horde of advantages from time and cost savings, improving operational efficiencies, to staff influence and assembly satisfaction, are really assisting us to grasp a business and operational goals,” pronounced Mohamad Rezwan Khalil Azmi, Media Prima Berhad’s General Manager for IT Infrastructure and Digital Media Platform.

Alongside Media Prima Digital, a Media Logistics Forum featured other companies that have utilized Ooyala Flex from syndication, pre-production and commissioning to linear playout and VOD, like Sky Sports and Smoke and Mirrors in a UK.

About Ooyala

Ooyala is a heading provider of program and services that facilitate a complexity of producing, streaming and monetising video. Providing a set of Integrated Video Platform solutions, Ooyala’s extensive apartment of offerings includes one of a world’s largest reward video platforms, a heading ad decisioning height and a media logistics resolution that improves video prolongation workflows. Built with higher analytics capabilities for modernized business intelligence, Ooyala’s solutions assistance broadcasters, operators, media and prolongation companies get calm to marketplace faster, build some-more enchanting and personalized practice opposite each screen, and maximize lapse for any video business.

Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are only a few of a hundreds of broadcasters and media companies who select Ooyala.

Headquartered in Silicon Valley, Ooyala has offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries opposite a globe. For some-more information, revisit

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