AJL32 champ casts spell on viewers
February 14, 2018 - tonton
THE annual TV3 song awards uncover Anugerah Juara Lagu’s 32nd book (AJL32) was “big” on numbers, grabbing a courtesy of 6.1 million viewers nationwide.
The three-hour show, promote live on TV3 from Axiata Arena in Bukit Jalil during 9pm on Sunday, captivated 56.3 per cent of radio viewers.
Media Prima Television Networks arch executive officer Johan Ishak yesterday pronounced that viewership appearance during 4.2 million when Best Song leader Hael Husaini Razmi achieved his familiar though vivid series Jampi.
“Viewership grew from final year, where we had 3.6 million.
“Many have given us good feedback on a unconventional theatre design, that looked splendid, as good as a performances by 12 finalists, guest artistes and a interesting co-hosts.
“Viewers desired this year’s theme, Fashion and Music, and described it as a best season.
“This has set a benchmark for destiny editions of a awards.”
Johan pronounced a finalists were a “winning multiple of aged and new”, whose participation increased digital height viewership by 100 per cent.
“This showed that their songs were enjoyed by many people.”
He thanked sponsors Nivea and Samsung for ancillary a awards, as good as a prolongation group who worked turn a time to safeguard it ran smoothly.
Johan suggested that video streaming height tonton, that telecast a awards live in high definition, saw a 121 per cent boost in viewership (350,000) compared with final year.
Tonton began a telecast during 8.30pm with a attainment of guest on a red runner and screened a Backstage Live shred featuring a finalists’ preparations.
“More than 73,000 watched tonton’s After Party Rated Xtra on Facebook, that lasted an hour from midnight.
“The red runner captivated 80,000, while new portal xtra.com.my available 160,000 viewers on Facebook,” he said, adding that AJL32 trended during No. 1 locally and internationally.
“About 3.5 million Facebook subscribers used #AJL32 via a live telecast,” he said.